In the age of social media, in a world fully interconnected “online”, there is one sector that more than any other is at the forefront of these new media: fashion. Yet in the real world, outside the internet, the dynamics of the industry have remained virtually unchanged for decades. Even though they have not been working for a long time. OUTFIT SHOW, the new fashion ecosystem, represents an opportunity for companies in the industry to change pace. The project, based entirely on collaboration between brands and outfitters, is divided into two distinct phases: an exhibition event and an online marketplace, both of which are highly innovative.
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OUTFIT SHOW is an “all fashion” event, dedicated to women’s and men’s collections and accessories, shown in a “no frills” exhibiting layout. As the name suggests, it hosts any kind of product which can be combined with others to compose an “outfit”: clothing, accessories, jewelry, make-up etc. In addition to our Outfitters, the event is open to influencers/bloggers/content creators who submit their application and to all fashion lovers upon registration. Purchases can be made directly from the brands.
To close the loop and provide practical application for the collaborations between Brands and Outfitters, 2026 will see the debut of OUTFIT SHOP: an also innovative (B2C/C2C) marketplace, a digital space where the quality of the Brands’ products and the originality of the Outfitters’ contents offer the customers a truly unique shopping experience.
OUTFIT SHOW, the most innovative fashion event, is open to the public and purchases can be made directly from the brands.